Foremost Insurance Invites You to Take Another Look at Foremost.com
(Grand Rapids, MI) After 50+ years in the industry, Foremost is opting for a face lift to a vital part of its business.

Foremost Insurance Company, a leading specialty insurer, enhanced its flagship site, Foremost.com to be more user-friendly, establish clear branding and optimize search engine statistics on major sites like Google, Yahoo, MSN and Ask.

"Our primary goal is to make Foremost.com meet our business objectives. It's organized for easier flow and navigation and it's current with Web trends,” says John Kalinka, Assistant Vice President, Corporate Communications. “Our customers will find it easier to pay their bill, file a claim, read about latest news and see the entire product line prominently featured. Prospective customers will find it easier to find an agent, coverage options and to ultimately get a quote. We've also made better use of drop-down menus. The name of the game is ease of doing business with us,” says Kalinka.

Foremost.com receives over 6,000 visits per day and 200,000 visits per month. A second goal is to make the site more in line with Foremost's parent company, Farmers Insurance Group, located online at Farmers.com, which is currently in development.

"As a member of the Farmers family we are looking for consistent branding that is clear and friendly using a similar layout and color palette as Farmers.com."

Foremost offers programs for manufactured homes, landlord properties, motor homes, travel trailers, motorcycles, off-road vehicles, personal watercraft, boats and collectible autos. For more information visit Foremost.com or ForemostOutdoors.com. To become a Foremost agent, call 1-800-237-6136 or visit ForemostSTAR.com. Foremost is a part of the Zurich , Farmers and Bristol West family of companies.