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LeoVince Pegram Ducati Racing Team Announces Foremost Insurance Sponsorship
(Columbus , OH ) August 2, 2007 - LeoVince Pegram Racing Ducati Team is proud to announce the addition of Foremost Insurance as a new sponsor. The sponsorship is effective immediately and runs through the end of 2007. Foremost Insurance is joining the team as an Associate Sponsor.
As part of the agreement LeoVince Pegram Racing Ducati team will be running the Foremost Insurance logo on the team bike, hauler and rider leathers. In addition, LeoVince Pegram Racing and Foremost will be collaborating on a number of marketing events and activation efforts throughout the remainder of the year. Foremost Insurance will also use images of Larry Pegram and the team in some of their advertising campaigns that target motorcyclists.
"We are very excited to be adding a company like Foremost Insurance to our list of great sponsors and look forward to a very productive partnership. Foremost is the perfect sponsor for our team. The company has built its reputation on quick-thinking, quick-action, and decisiveness. Foremost has a strong commitment to the motorcycle industry and other specialty industries that are important to motorcyclists. They also have the vision to see the marketing value of superbike racing and are very creative when it comes to finding ways to use the team in their marketing. Our goal is to help them grow their motorcycle and related specialty insurance businesses," said Pegram.
"I also want to thank Ed Kuhlenkamp of Build-Momentum for all his hard work developing the relationship with Foremost. This sponsorship is important to the future of our team and our motor sport. Sponsorships are the lifeblood of the motor sports industry and in today's crowded advertising market sponsorships are one of the best ways to actually get people's attention. To continue the rapid growth of our sport the top, professional superbike teams must find corporate sponsors from outside of the motorcycle industry. "
All parties agree the Foremost sponsorship is an ideal match.
"Foremost focuses on delivering quality products and services to our customers including our motorcycle enthusiasts," said Brian Otolski, director of Product Management, Foremost. " When we were offered the opportunity to partner with like-minded individuals at LeoVince, Pegram Racing and Ducati North America, we were eager to be a part of the team. Larry Pegram is a world-class racer, with the potential to advance quickly in the field of superbike racing, and we are thrilled to offer our resources to help him succeed ."
The next race for the LeoVince Pegram Racing Ducati Team is at Mid-Ohio Sports Car Course on August 4, 2007. Mid-Ohio is Larry Pegram's home track and he is looking forward to posting solid results in front of his hometown crowd. Pegram is currently in fourth place after six rounds of the Lockhart Phillips USA Formula Xtreme Series.
About LeoVince Pegram Racing Ducati
Hebron, Ohio-based Pegram Racing Ducati is a professional superbike race team competing in the AMA Superbike Championship. The team is owned and managed by Larry Pegram, a third-generation motorcycle racer. The team competes in the Lockhart Phillips USA Formula Xtreme class on a modified Ducati 749. Additional information about the team can be found on their web site at www.pegramracing.com .
Team sponsors include - Ducati North America / LeoVince Exhaust / Dunlop / WPS / Lockhart Phillips / Fieldsheer Leathers / Scorpion Helmets / Power Stands / Robb Report Motorcycling / Motion Pro / Motul Oil / Sidi / Dymag / Braking Rotors/ Barnett Clutches / Hot Bodies Racing / VP fuels / EBC / Vortex / Power Stands / Spiegler / Desmo Ohio/ Options Italia / Wiseco / Cometic /Canal Road Racing / Build-Momentum.com / Triangle Cycle.com / TNG Scooters / Domino Grips / Wiley-X Eyewear / Café-Razzi.com
About Foremost Insurance Company
Headquartered in Grand Rapids, MI, Foremost Insurance Company is a leading specialty personal lines insurer. In addition to its motorcycle program, Foremost insures a wide range of products including manufactured homes, motor homes, travel trailers, off-road vehicles, snowmobiles, boats, personal watercraft and collectible cars.